PERSPECTIVE

CONTENT CREATION

WE SEE THINGS DIFFERENTLY

Our focus is on presenting content in ways that speak to and represent your brand's consumers, resulting in conversations that matter and are shared.

As editors, we have worked within a cross-section of media and are skilled in research and writing original brand and product copy across multiple channels. Conducting keyword research to construct strategic content, we create easy-to-understand narratives that inspire and entertain to deliver your brand's benefits and USPs.

As visual communicators, we create and source imagery and graphics to develop your brand identity or refresh your positioning, bolstering your image
and recognition.

Instead of the expense and hassle of hiring separate copywriting, design, and website creators with disparate ideas and perspectives of your needs, we do it all in one cohesive service that delivers a seamless result, ensuring consistency across all communications and social platforms.


© PERSPECTIVE Design House. All rights reserved.


Brand Identity

Your brand identity is more than a logo — it is what makes your brand recognisable and shareable.

Defining the unique benefits of your brand, we design your identity to resonate and connect with existing and potential customers.

We can work with existing logos or create start to finish brand kits, including colour palettes, fonts, logos, and taglines.


Promotions

We specialise in information and design strategies, structuring the complicated and abstract into easily understandable formats.

We create promotions designed to not only reach your target audience but to ensure that they understand your message, their needs are answered, and they take action.

We create complete concepts for brands from beginning to end and colour it in with engaging content. We specialise in writing evergreen, brand, product, and promotional copy



websites

Your website promotes you 24/7. No employee will do that for you.

A great website should not only look good but provide a seamless user experience. Information should be easily and quickly found on all formats — desktop to mobile to tablet — and encourage calls to action.

Working on the platform of your choice, we create an information architecture built on effective navigation, leading the viewer around well-formatted, engaging, and informative copy and visuals that tell your story and highlight your USPs.

We also enhance the value of your content by researching and inputting SEO keywords and search terms to drive your site's visibility on Google.

The Broke Fordwich wine region in the Hunter Valley, Australia, is renowned for high-quality and
innovative winemaking, dining and food experiences.

The Broke Fordwich Wine Tourism Association appointed us to rewrite content for the site, focusing
on strategic messaging to refine the brand's position and define the USPs that needed to be
communicated: authenticity, innovation, community, discovery, and connection to nature.


This superyacht agency wanted to launch its brand and promote the business to the marine industry,
international and national clientele.

We designed their site using their logo colour palette and fonts, ascertained the pages and sections
required, and wrote all content and straplines. An easily navigable format was developed for quick
and easy viewing of their business and concierge services.


This travel and real estate agency wanted to change its image and update its services to attract
new clientele.

We designed their site using their logo colour palette and fonts, wrote all content, uploaded listings,
and created an easily navigable format for quick and easy viewing of services and portfolios.


This new business required a functional website with galleries to show their extensive property,
eco-accommodation, and highlight the surrounding NSW hinterlands.

The focus is not just on attracting new clientele but encouraging return business and promoting
the region as part of a Support Local campaign.

We designed the site using their logo colour palette, wrote all content, added a booking system,
and designed an easily navigable format with a series of galleries for easy viewing of amenities,
services, and local tourism.


An eco-farm and gourmet specialty producer required a simple one-pager website to show product
lines and information for both trade and consumer.

We redesigned their logo using their preferred font and colours to create the site’s theme (country,
fresh, natural) and created their brand identity kit, tag lines, and wrote all content.


A flooring contractor needed a simple one-pager website to display their expertise, client list, and
services. Clean and minimal, it is easy to navigate and view relevant information.

We created their brand identity, logo, tag lines, and content.



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